Founded in 1999, tarte cosmetics is a beauty company that develops high-performance cosmetics formulated with what it terms "good-for-you ingredients." The company positions itself within the natural and eco-chic segment of the cosmetics industry, with a product portfolio that includes its flagship concealer, which holds the #1 market position in America.
Tarte maintains a formulation standard that excludes over 200 ingredients from its products. All items are certified cruelty-free. The company operates in the Beauty and Cosmetics industry verticals.
The company culture is described as friendly, fun, creative, and collaborative. Tarte offers employee benefits including Summer Fridays, birthdays off, and volunteer time. The company also runs a charitable arm, the heart to tarte foundation.





