Magnolia Bakery is an American bakery founded in 1996 in New York City. The company rose to international prominence after its cupcakes appeared on the television show Sex and the City in 2000, a moment widely credited with sparking the global cupcake craze.
The business offers fresh-made classic American desserts and baked goods, including signature cupcakes, world-famous banana pudding, cakes, cheesecakes, and custom event desserts. Its operations span retail storefronts, e-commerce, wholesale, delivery, and catering. The company also produces consumer packaged goods such as Banana Pudding Cookies, available at grocery stores nationwide, and an innovative frozen-to-thaw banana pudding product.
Magnolia Bakery operates locations in New York City, Los Angeles, and Chicago, with an international footprint extending across the Middle East and Southeast Asia. Industry verticals include bakery and baked goods, food retail, e-commerce, wholesale, and consumer packaged goods. The company describes itself as committed to quality and community, and as remaining a neighborhood bakery at heart.
