New Balance, a privately held company founded in 1906, designs and manufactures footwear and apparel. The Boston-based brand operates on a scale of approximately $6.5 billion in revenue, employing around 8,000 associates across its global operations in the United States and the United Kingdom.
The company produces athletic shoes and clothing with a stated focus on craftsmanship. This emphasis includes maintaining some manufacturing capabilities domestically in the U.S. and in the U.K. New Balance positions its products for a range of consumers, from professional athletes to everyday users.
As a private entity, New Balance states it makes decisions based on long-term conviction rather than short-term public market pressures. Its culture emphasizes quality and the belief that conventions can be challenged, with a stated goal of empowering people through sport and craftsmanship.
