Under Armour, Inc. is a performance apparel, footwear, and accessories company founded in 1996 in Baltimore, Maryland. The firm designs and distributes products for athletes, operating across more than 140 countries with over 445 Brand and Factory Houses. It employs approximately 16,000 people globally.
The company's product portfolio incorporates proprietary performance technologies, including HOVR cushioning for footwear, Flow performance technology across footwear and apparel, and UA Recover, which focuses on athlete recovery.
Under Armour states its mission is to make all athletes better. Its published core values include Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together. The company has partnerships aimed at regenerative sportswear, such as with UNLESS, and has set a goal to create opportunities for millions of youth to participate in sports by 2030.
