SKIMS, founded in 2019, is a direct-to-consumer apparel company specializing in technically constructed intimates, loungewear, sleepwear, and activewear. Its product range includes underwear designed to stretch to twice its size and shapewear offering targeted sculpting in multiple support levels. The brand has expanded into loungewear and activewear, including collaborations with Nike and The North Face.
The company's design philosophy centers on solutions-oriented product innovation and technical construction aimed at enhancing natural curves while prioritizing comfort. Its size range spans from XXS to 5X. This approach aligns with a corporate culture emphasizing body positivity, inclusivity, and a focus on customer needs.
As of its most recent valuation, SKIMS was valued at $5 billion. The brand operates primarily in the fashion, intimates, and broader apparel verticals.
