Rothy's is an American direct-to-consumer company founded in 2012, designing and selling shoes, bags, and accessories for women, men, and children. Headquartered in San Francisco, the brand operates in the sustainable fashion and footwear verticals. Its products are manufactured using proprietary 3D knitting technology and knit-to-shape processes, which result in less than 1% upper material waste - significantly lower than the 25%–50% waste typical in conventional shoe manufacturing.
The company's shoes are made from recycled materials, including over 255 million single-use plastic bottles that have been transformed into footwear and bags. Products are machine washable and include classic flats and seasonal styles. The company has served over 3 million customers to date.
Rothy's positions itself around environmental responsibility and sustainable manufacturing, producing wardrobe essentials with a reduced environmental footprint. The brand's direct-to-consumer model sells through its own website and retail channels.
